Philips, Brand refresh digital guidelines

website, mobile, guidelines

Proving the best digital brand experience

Visual design
For approximately 1 year I have been part of the Philips Design Team to create online guidelines based on the new identify of the Philips brand, working closely with the branding team. It is an ongoing process, but the first steps into making the Philips brand a more engaging brand on all touchpoints were made during this phase. This  was a very inspirational time for me.

The guidelines

Page elements

Mobile guidelines

Agency-Philips Design
Creative director-Martijn Welie, Peter Penning
Year: 2015