Philips, Brand refresh digital guidelines
website, mobile, guidelines
Proving the best digital brand experience
For approximately 1 year I have been part of the Philips Design Team to create online guidelines based on the new identify of the Philips brand, working closely with the branding team. It is an ongoing process, but the first steps into making the Philips brand a more engaging brand on all touchpoints were made during this phase. This was a very inspirational time for me.
Creative director-Martijn Welie, Peter Penning